Design Work
Meta Ads Results
Halloween Campaign: Resting Witch Facial
Cold audience targeting with conversion-optimized landing page for seasonal facial promotion driving high-intent bookings.
Innovative Skincare Product Launch
Instant form campaign with full automation workflow including SMS notifications, Klaviyo integration, and automated follow-up sequences.
Facial Studio Grand Opening
New studio launch campaign with landing page bookings and automated email follow-ups. Fully booked entire first month in just 20 days.
Detailed Case Studies
New Studio Launch: From Zero to Fully Booked in 20 Days
Building brand awareness and driving bookings for a completely unknown facial studio in a new city through emotional storytelling and precision targeting.
The Challenge
A new facial studio relocating to an unfamiliar city faced:
- Zero brand recognition in the new market
- No existing customer base or referrals
- Competing with established local studios
- Urgent need to fill appointment calendar quickly
- Limited budget for grand opening promotion
The Solution
Strategic grand opening campaign with:
- Emotionally-driven video scripts showcasing studio atmosphere
- Personal, authentic brand storytelling approach
- Conversion-optimized landing page for seamless booking
- Automated email follow-up sequences
- Hyper-local targeting to ideal demographic
Key Tactics
We developed a multi-touchpoint campaign centered on authentic brand introduction. Custom video content highlighted the studio's unique atmosphere and approach, while landing page copy emphasized the personal, luxurious experience. Automated workflows ensured no lead was lost, with strategic follow-ups nurturing interest into bookings. The combination of emotional appeal and technical precision created immediate trust with a completely cold audience.
Innovative Product Launch: 4.85x ROAS Through Strategic Education
Introducing an unknown skincare innovation to cold audiences through influencer partnerships, detailed targeting, and automated nurture sequences.
The Challenge
Launching a completely new skincare product required:
- Educating audience on innovative solution
- Building credibility with zero brand recognition
- Overcoming skepticism about new skincare claims
- Converting cold traffic into qualified leads
- Establishing product-market fit quickly
The Solution
Comprehensive launch strategy featuring:
- Professional influencer marketing partnerships
- Educational content showcasing product benefits
- Visual storytelling highlighting product features
- Precision audience targeting based on skin concerns
- Full automation with Klaviyo + SMS integration
Key Tactics
We created a trust-building funnel that educated before selling. Instant forms captured leads while automated workflows immediately delivered value through SMS and email sequences. Influencer content provided social proof and professional credibility, while granular targeting ensured ads reached people actively seeking skincare solutions. A 3-day automated follow-up recovered interested prospects who hadn't yet converted, maximizing every dollar of ad spend.